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Pay-per-Click Programs

Pay-Per-Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) enables you to list your site at the top of the search engine results. The two biggest players in this arena are Google AdWords and Yahoo Search Marketing (formerly Overture). Advertising with a PPC search engine is a great way to drive targeted traffic to your site because you only pay when a searcher clicks on your listing and connects to your site. You don't pay each time your site appears in the list, only for clicks directly to your site. Companies such as Yahoo and Google go further, by displaying your link across multiple engines.

You list your web site by selecting targeted keywords that refer to your product or service. By determining which keywords produce the most sales you can determine which terms you are willing to pay for. For each keyword, you determine how much you are willing to spend. Costs vary depending upon how competitive your keywords are and can range between .05 to 5.00 or more per click. The higher you bid the higher you will appear in the search results. An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site.

If you elect to use any Pay-Per-Click program, we can help you manage the accounts and help you determine the best keywords to use and the best way to get maximum exposure for the least amount of money. Pay-Per-Click is an excellent way to get your web site seen by a huge audience.

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For more information about pay-per-click programs, or to speak to a representative about any of our SEO consulting services, please call Starship Internet Marketing Services today toll free at 888-SEO-PROFESSIONALS (888-736-7763) or click here to email us.



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